Cash & Culture – MUSEUMS IN THE DIGITAL AGE #3
Student - Audencia School of Management
MUSEUMS IN THE DIGITAL AGE
As everything goes ‘online’, and as media becomes increasingly digital, museums are faced with the challenge of staying relevant in the hope of attracting millennial audiences to come and experience these physical spaces.
Today, many museums have websites and e-ticketing platforms from where visitors can read about on-going exhibitions, buy tickets and even ask questions with regards to planning their trips. Some museums also converted their audio guides into mobile applications that visitors could download and use on their visits. It’s a win-win for users who would rather use their mobile devices and museums who then cut costs of manufacturing these audio guides.
But there are questions remaining. For example, is this digital transition so smooth? Is it part of a more general transformation of museums? Or, what type of tools can museums use to become more connected and digital?
Digitalisation is a really good card to play for museums – to strengthen their brand image, to communicate with worldwide audiences or to enhance interactivity with the art on display.
Let’s try to discover the different types of benefits museums can effectively obtain from these digital tools.