by Euradio

En ce moment



Emission en cours



Student - Audencia School of Management 9 janvier 2019



©Piraya Tan





As everything goes ‘online’, and as media becomes increasingly digital, museums are faced with the challenge of staying relevant in the hope of attracting millennial audiences to come and experience these physical spaces. 

Today, many museums have websites and e-ticketing platforms from where visitors can read about on-going exhibitions, buy tickets and even ask questions with regards to planning their trips. Some museums also converted their audio guides into mobile applications that visitors could download and use on their visits. It’s a win-win for users who would rather use their mobile devices and museums who then cut costs of manufacturing these audio guides.

But there are questions remaining. For example, is this digital transition so smooth? Is it part of a more general transformation of museums? Or, what type of tools can museums use to become more connected and digital?

Digitalisation is a really good card to play for museums – to strengthen their brand image, to communicate with worldwide audiences or to enhance interactivity with the art on display. 

Let’s try to discover the different types of benefits museums can effectively obtain from these digital tools. 



” Thank you to Patrice Jolly for accepting to discuss with us the evolution of museums and galeries and their communication strategy at the Zoo Galerie . You can find more on his revue 02 on the following website:


If you want to visit the museums we are talking about during the show, feel free to check the exhibitions in Musée de Nantes and in Musée des Beaux-Arts de Rennes.


You can also find the podcasts we introduced here:


If you are interested by this topic, we advise you to read the great book of Paul Rasse, Le musée Réinventé (in french!). To go further, you can also find more on museums and their digitalization on the following articles:

  • J. H. Kang, J. C. Jang & C. Jeong (2018) Understanding museum visitor satisfaction and revisit intentions through mobile guide system: moderating role of age in museum mobile guide adoption, Asia Pacific Journal of Tourism Research, 23:2, 95-108,

  • M. Mokatren, T. Kuflik & I. Shimshoni (2017) Exploring the potential of a mobile eye tracker as an intuitive indoor pointing device: A case study in cultural heritage, Future Generation Computer Systems 81, 528–541.
  • F. Nosrati, C. Crippa & B. Detlor (2018) Connecting people with city cultural heritage through proximity-based digital storytelling, Journal of Librarianship and Information Science, Vol. 50(3) 264–274. “